We will actively be looking for ways that our newsroom can partner with The Wirecutter to supplement and improve our own coverage.
Brian Lam and his editorial team bring to The New York Times Company a smart, considered and thoroughly journalistic approach to product recommendations. I have been involved in the conversations since they began earlier this year and am delighted about the news in fact, I was one of the biggest proponents of the deal. I wanted to reach out to say a word about the news you just heard about the Company’s acquisition of The Wirecutter and The Sweethome. Baquet appointed Karron Skog, an editor on the news desk, as a special projects editor to help editors of the different desks work with The Wirecutter. In a memo to employees, Times executive editor Dean Baquet wrote that the paper wants The Wirecutter to collaborate on projects with the paper's existing desks, including Biz Day and Food. French is currently the head of the Times' Beta group, which includes digital lifestyle products like the recipe site Cooking and the forthcoming TV and movie recommendations site Watching. The Times is an investor in Blendle and TheSkimm, among other properties.Īs part of the deal, The Wirecutter will move its offices into the New York Times building in late November, a person with knowledge of the move told POLITICO.īen French will serve as The Wirecutter's interim general manager. The deal is also one of the largest in recent memory at the Times, which has preferred to invest in and acquire smaller media properties. Gizmodo Media Group (the company formerly known as Gawker) was an early proponent of the business model and now generates about a third of its total revenue from affiliate sales. The affiliate revenue model has become increasingly attractive to media organizations in recent years. (The late Times columnist David Carr explained how The Wirecutter works back in 2012.)
The site extensively tests and reviews products and then recommends the best of those products, which readers can purchase on Amazon and other online retailers when readers click a link to a product and then make a purchase, The Wirecutter gets a small cut of the sale. The Wirecutter's business model is built on affiliate revenue. The acquisition of The Wirecutter will bring a new, lucrative revenue stream to the Times.
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